Gift Cards at Whole Foods Market: The Complete List of Brands, Fees & Where to Buy (2026)

You're standing in a Whole Foods aisle, or you've got a cart open online, and you need to know one thing before you spend money on a gift card: will the person receiving it actually be able to use it the way they expect? Whole Foods sells two very different kinds of cards, its own store card and a rack of other brands, and they behave nothing alike. Here's the honest rundown before you buy.

The Gift Card Brands You'll Find at Whole Foods Market

Whole Foods Market issues its own gift cards, including Whole Foods Market and Whole Foods Market 365 variants, through WFM Gift Card, LLC. Those are the cards you'll see at the customer service desk and at registers, and they're the ones with the cleanest rules. They're redeemable for goods at Whole Foods Market stores in the U.S. and Canada, up to the balance on the card.

Separately, most stores carry a rack of third-party gift cards, usually near customer service or the checkout lanes. Availability shifts by location and by season, so treat any list as a snapshot rather than a promise. Based on a detailed 2023 compilation and 2022 reporting, the typical assortment has historically broken down roughly like this:

• Dining and food delivery: Chipotle, Panera Bread, Starbucks, Seasons 52, DoorDash, Grubhub, Uber Eats, and the Happy Dining, Happy Eats, and Happy Treats multi-brand cards.
• Entertainment, streaming, and gaming: AMC, Fandango, Regal Entertainment, Disney, Netflix, Spotify Premium, Google Play, Apple, Nintendo eShop and Nintendo Online, PlayStation Store and PlayStation Plus, Xbox Gift Card, Game Pass, and Live Gold, Roblox, and TopGolf.
• Retail, apparel, and sporting goods: Adidas, Athleta, Banana Republic, Gap and Old Navy, H&M, J. Crew, Kohl's, Lululemon, Nike, Foot Locker, Under Armour, Untuckit, Children's Place, Best Buy, GameStop, REI, Bass Pro Shops, Cabela's, and L.L. Bean.
• Home, furniture, and department stores: Crate & Barrel, Pottery Barn, Williams Sonoma, West Elm, Bed Bath & Beyond, HomeGoods, Marshalls, T.J. Maxx, Nordstrom and Nordstrom Rack, Neiman Marcus, Saks Fifth Avenue, and Belk.
• Home improvement: Home Depot and Lowe's.
• Travel and other: Airbnb, Delta, Hotels.com, Uber, Petsmart, and Spa Finder.
• Prepaid and open-loop: Visa Gift Card and Mastercard Gift Card.
• Multi-brand and other: Amazon, Amazon Prime, and the Happy Gift Cards suite (Birthday, Mom, Parent, Student, Teen, Moments, Her, and others).

If a Saks Fifth Avenue card is on your list, you can check a Saks Fifth Avenue gift card balance before you hand it over. The same logic applies across the rack: each third-party card is governed by its own issuer's terms, which means fees and expiration rules can vary from brand to brand. If you want to see how a comparable grocery store handles this, our breakdown of gift cards at Food Lion walks through the same in-store rack model.

Denominations, Fees, and Purchase Limits

Whole Foods Market gift cards are typically variable load, commonly from $5 up to $500 per card, in store and online. Fixed denominations also show up. If you're ordering online, the total of all gift cards in a single order can't exceed $1,000.

On fees, the news is genuinely good: Whole Foods Market gift cards have no expiration date and no fees of any kind. No activation fee, no dormancy fee, no inactivity fee. That's per the official terms and confirmed across multiple secondary sources. Cards are treated like cash, which means the risk of loss passes to you at purchase, and lost or stolen cards are not replaced or refunded. The cards themselves also can't be returned, resold without prior written consent, transferred for value, or redeemed for cash or credit except as required by law. The official return policy puts it plainly: gift cards sold at Whole Foods Market cannot be returned or redeemed for cash or credit.

If you're buying at volume for a company or event, there's a corporate and bulk program with discounts available for high-volume purchases. You'd contact giftcards@wholefoods.com or call 512-542-3419 for the details. Orders over 1,000 cards, or any promotional use, require approval.

Third-party cards are a different story. Denomination options commonly run $5, $10, $25, $45, $50, $100, and $500 depending on the brand. Open-loop prepaid cards like the Visa and Mastercard gift cards can carry purchase fees, though those terms belong to the issuer, not to Whole Foods.

In-Store vs. Online Availability

Whole Foods Market's own gift cards are sold in store at customer service desks and registers. You can also buy them through Whole Foods Market's online channels, either as a physical card that gets mailed or as an eGift delivered by email or text. Physical card shipping is limited to U.S. and Canadian addresses, though billing can be outside those countries.

You'll also find Whole Foods Market gift cards widely through Amazon and various third-party retailers. What you won't find is a broad multi-brand gift card marketplace operated by Whole Foods itself. Only their own cards are promoted for online purchase and shipping. The third-party brands live on the physical rack in store, full stop.

One more thing worth knowing before you buy: the Whole Foods card is not redeemable online. That includes wholefoodsmarket.com catering and meals, Amazon grocery delivery and pickup, and other partners. It also can't be used to buy other gift cards. And to head off the most common confusion, Amazon gift cards cannot be redeemed at Whole Foods Market stores. The two are not interchangeable, even though Amazon owns Whole Foods. U.S. cards do work in Canada and vice versa per some FAQ language, but not in the UK.

When you want to know what's left on a card, you can check in store, online at wholefoodsmarket.com/giftcards, or by calling 1-866-WFM-CALL (866-936-2255). Online and phone balances are estimates. If you're the type who likes to confirm before gifting, this is a quick habit worth building, and the same approach is why we point people to check a Trader Joe's gift card balance too.

The Rewards Angle: Prime, Not a Whole Foods Loyalty Card

There's no separate legacy Whole Foods loyalty program to sign up for. The vehicle is Amazon Prime, integrated since the acquisition. Prime members get exclusive deals and an extra 10% off storewide sales items, explicitly excluding alcohol and gift cards. There are also perks like the app In-Store Code, Amazon One palm pay, and free pickup or delivery in select areas.

On the credit card side, the Prime Visa earns 5% back at Whole Foods Market with an eligible Prime membership, the Amazon Visa earns 3%, and the Prime Store Card earns 5% with Prime. Rewards are redeemable in store at Whole Foods, with points conversion applying. The catch: you don't earn rewards points on the portion of a purchase paid with a Whole Foods Market gift card, on coupons, or on purchases of gift cards redeemable at Whole Foods Market. Gift card purchases are also excluded from the 10% off sales discount.

If you're shopping for someone whose tastes run toward the store rather than a specific brand, a Whole Foods card pairs naturally with some of our other food-forward gift guides, including charcuterie and cheese board gifts and tea lover gifts. And if the rack at Whole Foods doesn't have the brand you want, our guide to gift cards at World Market covers a similar multi-brand setup.

Frequently Asked Questions

Can I use a Whole Foods Market gift card online?

No. Whole Foods Market gift cards are redeemable only for goods at Whole Foods Market stores in the U.S. and Canada, up to the balance. They don't work on wholefoodsmarket.com catering or meals, on Amazon grocery delivery or pickup, or with other partners. They also can't be used to buy other gift cards.

Do Whole Foods Market gift cards expire or charge fees?

No. Official terms and multiple secondary sources confirm that Whole Foods Market gift cards have no expiration date and incur no fees of any kind, including no activation or dormancy fees. Treat the card like cash, because lost or stolen cards are not replaced or refunded.

Can I pay with an Amazon gift card at Whole Foods?

No. Amazon gift cards cannot be redeemed at Whole Foods Market stores, which is spelled out in the official FAQ. The Whole Foods Market gift card and the Amazon gift card are separate products, even though Amazon owns Whole Foods. If you're buying for someone who shops both, buy the right card for the right store.

What denominations can I load onto a Whole Foods gift card?

Variable load commonly runs from $5 up to $500 per card, both in store and online, with fixed options also appearing. For online orders, the total of all gift cards in one order cannot exceed $1,000. Corporate and bulk buyers can contact the company directly about volume discounts.

What happens to my gift card balance if I return something?

If you pay for merchandise with a Whole Foods Market gift card and then return it, the credit goes back to a card or to a new card. The gift cards themselves can't be returned, so plan around that. It's also worth knowing that a card used for part of a purchase simply keeps whatever balance is left on it.