Gift Cards at Target: The Complete List of Brands, Fees & Where to Buy (2026)
Every gift card Target sells in 2026 — including its 300+ brand online Gift Card Marketplace, fees, denominations, and why Target Circle rewards don't apply to gift card purchases.
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Quick answer: Yes — Target sells its own store gift card plus dozens of third-party brands in-store, and online it goes much further: Target.com's Gift Card Marketplace carries 300+ brands, including niche names you won't find on a physical rack anywhere. Target's own gift cards never carry a fee. One thing worth knowing before you buy: gift card purchases don't earn Target Circle rewards points, and they're excluded from the Target Circle Card's 5% discount too.
Target sits in an unusual spot compared to a drugstore or grocery chain: its in-store rack is solid but not enormous, while its online Gift Card Marketplace is genuinely one of the biggest gift card selections of any major retailer. If you're only checking what's near the registers, you're missing most of what Target actually offers.
This guide covers both sides — the physical rack and the online marketplace — plus fees, denominations, what's not available, and how Target Circle treats gift card purchases.
Denominations & the Target GiftCard
Target's own store gift card is the most flexible thing on the rack. Bought in-store, it can be loaded with any amount from $5 to $500. Bought on Target.com or in the Target app, it comes in fixed amounts — $10, $20, $25, $50, $75, $100, $200, and $500 — or a custom amount from $5 up to $500 for a physical card. Digital Target GiftCards purchased online can go as high as $2,000, well beyond what any physical card allows.
Third-party brand cards on the rack are fixed-denomination, typically $10 to $100 depending on the brand. Target GiftCards never expire and never lose value sitting unused.
| Card Type | Typical Denominations | Custom Amount? |
|---|---|---|
| Target GiftCard (in-store, physical) | $5–$500 | Yes |
| Target GiftCard (Target.com / app, digital) | Up to $2,000 | Yes |
| Third-party brand cards (in-store rack) | $10–$100 | No — fixed amounts only |
Are There Fees for Gift Cards at Target?
Target's own GiftCard is always fee-free, in any amount, in-store or online. Most third-party retail and restaurant cards are also fee-free — you pay exactly the card's face value.
The one confirmed exception: Visa gift cards sold at Target carry a flat $4.95 activation fee regardless of the denomination you choose — worth knowing since some other retailers scale the fee with the card's value instead of charging a flat rate.
In-Store Gift Card Rack
The physical rack near the front of the store covers the categories you'd expect:
- Amazon
- Starbucks
- Apple
- Xbox
- Netflix
- Google Play
- Visa
- Restaurant and entertainment brands that rotate seasonally
Selection on the physical rack is decent but noticeably smaller than what a dedicated drugstore chain like CVS or Walgreens carries — Target's real strength is online.
The Target.com Gift Card Marketplace (300+ Brands)
This is the part most competing guides miss entirely, and it's the single biggest reason to check Target before assuming a brand isn't carried anywhere convenient: Target.com runs a dedicated Gift Card Marketplace with more than 300 brands available for digital delivery, well beyond what fits on any physical rack.
The marketplace goes past the usual retail-and-restaurant mix into genuinely niche categories — independent bookstore network Bookshop.org, regional restaurant groups, and experience-based cards like Airbnb and MasterClass. If a brand isn't on the in-store rack, it's worth a search on Target.com before assuming Target doesn't carry it at all.
Do Gift Cards Earn Target Circle Rewards?
No, and this applies on two separate fronts. Gift card purchases don't count as qualifying purchases for standard Target Circle rewards earning — the program's own terms exclude gift cards and prepaid cards alongside alcohol and pharmacy purchases. Target GiftCards are also excluded from the Target Circle Card's 5% everyday discount, along with Visa, Mastercard, and American Express prepaid cards.
The one exception worth knowing: Target periodically runs special promotions — like a limited-time $10 Circle Reward for spending $100+ on Target eGift Cards sent by text or email — that specifically carve out an exception for that promotion only. These come and go, so don't count on standard Circle earning applying to a gift card purchase unless a specific promo says otherwise.
Gift Cards Target Does NOT Sell
- Walmart gift cards — Walmart is a direct competitor and isn't stocked at Target, the same way Target cards aren't sold at Walmart.
- Costco Shop Cards — membership-gated and sold only through Costco itself.
- Small, local, or highly niche brands not already part of the online Gift Card Marketplace.
Check our full balance-check directory, or our guides to CVS and Walgreens, if a brand isn't at Target.
Policies & Tips
- No returns or exchanges on gift card purchases once complete.
- Target GiftCards never expire and don't lose value sitting unused.
- Check the online marketplace before assuming a brand isn't carried — it's much larger than the physical rack.
- Don't expect Circle rewards on a gift card purchase unless a specific limited-time promotion says otherwise.
- Visa gift cards carry a flat $4.95 fee regardless of the amount loaded.
Frequently Asked Questions
Does Target sell Amazon gift cards?
Yes, both in-store and through the online Gift Card Marketplace.
Does Target sell Walmart gift cards?
No. The two chains are direct competitors and don't stock each other's gift cards.
Are there fees for gift cards at Target?
Target's own GiftCard is always free. Third-party retail and restaurant cards are typically free too. Visa gift cards carry a flat $4.95 activation fee.
Do Target gift card purchases earn Circle rewards?
No, not under standard earning rules — gift cards are specifically excluded, along with prepaid cards, alcohol, and pharmacy purchases. Watch for occasional limited-time promotions that carve out an exception.
What's the maximum amount I can put on a Target GiftCard?
$500 for a physical card, whether bought in-store or online. Digital Target GiftCards bought online can go up to $2,000.
Do Target GiftCards expire?
No. They never expire and never lose value.
Can I buy niche or local gift card brands at Target?
Sometimes — check the online Gift Card Marketplace at Target.com before assuming a smaller or more specific brand isn't carried; it goes well beyond the in-store rack.
How do I check the balance on a gift card I bought at Target?
That depends on the brand, not on Target — check with the card's issuer directly. If it's a brand we cover, our balance-check directory has direct links and phone numbers.
Final Thoughts
Target's real advantage isn't the in-store rack — it's the 300+ brand online Gift Card Marketplace, which beats most competitors on pure selection. Its own GiftCard is fee-free and flexible up to $500 in-store or $2,000 online, but don't expect Circle rewards on the purchase itself. For comparison, our guides to CVS and Walgreens cover what the two major pharmacy chains carry instead, and once you've got a card in hand, our balance-check directory covers checking it.
